CRYPT — The Horror Stock Exchange
What horror audiences are actually watching, reading and talking about — read hourly from Reddit, YouTube, the trades, reviews and box office.
What’s working in horror right now.
Every day we read Reddit, YouTube, the trades, reviews and box office, then translate it into three answers: what is hot, what is cooling, and where the next thing is coming from. No stock-market vocabulary required.
What’s hot
Biggest gains in audience attention over the last 24 hours.
What’s cooling
Losing attention fastest — think twice before chasing these.
Where the next one comes from
Our read on what is about to break, and why we think so.
AI-anxiety novels charting weekly. r/nosleep AI-themed posts +340% MoM. Blumhouse acquiring 3 unpublished manuscripts.
Sub velocity 512% w/w. Cross-platform pickup on r/horror (14 threads). Aesthetic sits in the Longlegs × Skinamarink intersection.
'Piglet' and 'The Reformatory' book-club mentions +180%. Two festivals shortlisted six films in category. Streaming is un-invested — acquisition window.